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1. What is your sex? |
Male
Female
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2. What is your age? |
17-24
25-34
34-39
40-49
50-65
Other
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3. What is your race? |
Caucasian
African-American
Hispanic
Asian
Other
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4. Annual Income: |
Less than $25,000
$25,000-$49,999
$50,000-$74,999
$75,000-$99,999
$100,000 or more
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5. What is the highest level of education you completed? |
High School or lower
College
Graduate School
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6. If you are a female, do you have children? |
Yes
No
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7. If you are a female with children, how many children do you have? |
1
2
3
4 or more
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8. If you are a female with children, how old is your youngest child? |
Under age 4
5-11
12-18
Over 18
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9. Do you drink any "energy drinks" (Red Bull, Amp, or any other brand)? |
Yes
No
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10. If you were to buy an energy drink, where would you buy one? Check ALL that apply. |
Supermarket
Convenience store
Health food store, such as GNC and Vitamin Shoppe)
The gym
Online
Vending machine
Wholesale Clubs (such as Costco, BJ’s, or Sam’s Club)
Natural and organic groceries (such as Whole Foods or Trader’s Joe’s)
Would never buy one
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11. If you were to drink an energy drink, why would you drink one? Check ALL that apply. |
Energy boost to start your day
Energy boost mid-day to keep up your stamina
Energy boost at night to stay awake longer
Energy boost to maximize exercise or physical potential
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12. Why don't you drink energy drinks? Check ALL that apply. |
No need for extra energy boost
Taste
Price
Concern over side effects (such as becoming jittery)
Concern over artificial ingredients
Drink other beverage for energy boost
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13. If you do not drink "energy drinks," do you drink any of the following other beverages for an "extra boost of energy?" Check ALL that apply. |
Hot coffee
Iced coffee
Caffeinated hot tea
Caffeinated iced tea
Vitamin water
None
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14. If you were to choose an energy drink, what would be most important to you? Check ALL that apply. |
Taste
Zero calories
Less than 100 calories
Low carbohydrates
High protein
Low sodium
High in fiber
Sugar
Sugar-free (artificial sweetener, such as aspartame or Splenda)
No side effects (such as jitters)
Sugar-free all natural sweeteners, such as Stevia and agave syrup
B vitamins
Vitamin C
Minerals (such as calcium)
All-natural
Herbs (such as ginseng)
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15. What is your ideal size for an energy drink? |
8 -10 ounces
11-12 ounces
13-16 ounces
17-20 ounces
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16. Would you prefer energy drinks in recyclable aluminum cans, recyclable plastic bottles, or recyclable cardboard containers (like those used for juice boxes)? |
Recyclable aluminum cans
Recyclable plastic bottles
Recyclable cardboard containers
No preference
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17. What kind of flavor would you like in an energy drink? Check ALL that apply. |
Lemon-lime
Strawberry-kiwi
Orange
Mango
Peach
Green tea
Raspberry tea
Acai Berry
Fruit punch
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18. Do you prefer carbonated or noncarbonated energy drinks? |
Carbonated
Noncarbonated
No preference
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19. What is the most you would ever pay for a single serving of a high-quality energy drink? |
$1.89
$2.00
$2.49
$2.50
$2.99
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20. Would you utilize Facebook and/or Twitter to learn more about "energy drinks?" |
Facebook
Twitter
Both Facebook and Twitter
Neither
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21. Would advertising, such as TV commercials, radio, and magazine advertisements influence what energy drinks you consume? |
Yes
No
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22. Which type of advertising would persuade you to buy an energy drink? Check ALL that apply. |
TV commercials
Radio
Magazine advertisements
Internet
Billboards
Advertisements on buses and trains
None
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