Energy Drink

1. Gender

Male    Female

2. Age

0-18    19-25    26-55    Above 55

3. Job Status

Student    Part-time    Full-time    Umemployed    Retired

4. How frequently consume energy drinks?

I do not drink energy drinks    I drink 1 every month    I drink 1 every 2-3 weeks    I drink 1 every week    I drink it like water    I only drink when I have a deadline to meet

5. Which brand of energy drink have you consumed in the past 3 months? (Choose all that applies)

Coffee    AMP    Full Throttle    NOS    Monster    Red Bull    Rockstar    I have not consumed energy drinks in the past 3 months    I take caffeine pills    Other

6. Will you consider an energy drink product that contains no caffeine?

Very likely    Likely    Neutral    Unlikely    Very Unlikely

7. How much are you willing to pay for a caffeine-free energy drink?

Less than what I currently pay for energy drinks    The same as what I currently pay for energy drinks    More than what I currently pay for energy drinks    I do not consume energy drinks!!!!!!!

8. In the PAST 3 months, where have you purchased energy drinks? (Choose all that applies)

Convenient Stores (eg. 7-11)    Food Court    Gas Station    Supermarket (eg. Safeway)    Wholesaler (eg. Costco)    Other    I have not purchased energy drinks in the PAST 3 months

9. What are the 3 biggest factors you consider when you purchase energy drinks? (Choose ONLY 3)

Amount of Advertising    Brand name    Convenience    Price    Healthy    Taste    Reputation / Word of mouth    Other

10. If you do not consume energy drinks, why is that? (eg. I have enough energy to get through the day, afraid of being addicted, too expensive, taste bad...etc)

11. Do you have any ideas or comments regarding energy drinks you would like to share with us? Thank you for your time!