Energy Drinkers and Gum Chewers
All Project Comments| Got 2 Minutes? |
| Choice | Total | Percent | ||
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June 14th, 2008 I am in a marketing strategy class this summer, and am conducting a short survey to help with my research. If you have friends that wouldn't mind helping with the survey, please forward it to them. Email me if you have questions, results will be posted at: myspace.com/theemorgandorfer |
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1. Do you drink energy drinks containing caffeine? yes no |
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| Yes | 8 | 47% | ||
| No - (if no, please anwser only relative questions) | 9 | 53% | ||
| Total Number of Choices | 17 | |||
| 2. If no, what are some reasons you do not drink energy drinks? | ||||
| I don't like the tastes | 7 | 50% | ||
| I don't drink carbonated beverages often | 1 | 7% | ||
| Too expensive | 4 | 29% | ||
| They give me the "coffee buzz jitters" | 0 | 0% | ||
| Other reasons | 2 | 14% | ||
| Total Number of Choices | 14 | |||
| 3. If yes, how often do you drink energy drink(s)? | ||||
| At least once a day | 1 | 11% | ||
| at least three times a week | 4 | 44% | ||
| At least five times a month | 2 | 22% | ||
| Less than two drinks a month | 0 | 0% | ||
| Hardly ever | 2 | 22% | ||
| Total Number of Choices | 9 | |||
| 4. What is your FAVORITE brand of energy drink? | ||||
| Amp | 0 | 0% | ||
| Rockstar | 1 | 10% | ||
| Full Trottle | 0 | 0% | ||
| Monster | 5 | 50% | ||
| Redbull | 2 | 20% | ||
| Other | 2 | 20% | ||
| Total Number of Choices | 10 | |||
| 5. Other favorite(s) not listed: | ||||
| Total Number of Comments | 3 | |||
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| 6. Second Favorites | ||||
| Monster | 0 | 0% | ||
| Redbull | 3 | 27% | ||
| Full Trottle | 2 | 18% | ||
| Amp | 1 | 9% | ||
| Rockstar | 3 | 27% | ||
| I don't consider myself brand loyal, ill drink almost anything | 0 | 0% | ||
| Others | 2 | 18% | ||
| Total Number of Choices | 11 | |||
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7. Which of these factors do you consider when you purchase an energy drink? (Check all that apply) |
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| Amount | 3 | 13% | ||
| Quality | 2 | 9% | ||
| Flavor (Taste, diet, low carb, etc) | 9 | 39% | ||
| Price | 2 | 9% | ||
| Ingredients | 1 | 4% | ||
| Caffeine Content | 4 | 17% | ||
| I like to try new drinks often | 2 | 9% | ||
| Total Number of Choices | 23 | |||
| 8. Other things your consider in an energy drink purchase: | ||||
| Total Number of Comments | 4 | |||
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| 9. Do you chew gum? | ||||
| Yes | 14 | 88% | ||
| No | 2 | 13% | ||
| Total Number of Choices | 16 | |||
| 10. How often do you chew gum? | ||||
| About once a day | 5 | 31% | ||
| About 3-5 times a week | 2 | 13% | ||
| A pack a week | 2 | 13% | ||
| About a pack a month | 3 | 19% | ||
| Im a gum-a-holic | 3 | 19% | ||
| other | 1 | 6% | ||
| Total Number of Choices | 16 | |||
| 11. If your favorite energy drink was also an energy gum, would you purchase and chew it? | ||||
| Yes, if it gives me the "same" amount of energy | 3 | 19% | ||
| I would try it | 7 | 44% | ||
| Maybe, depends of price | 1 | 6% | ||
| No, i'd rather drink it | 4 | 25% | ||
| Other: | 1 | 6% | ||
| Total Number of Choices | 16 | |||
| 12. Other reasons: | ||||
| Total Number of Comments | 0 | |||
| 13. What is your age group? | ||||
| 16 and younger | 1 | 6% | ||
| 17-22 | 7 | 41% | ||
| 23-30 | 4 | 24% | ||
| 31-49 | 3 | 18% | ||
| 50+ | 2 | 12% | ||
| Total Number of Choices | 17 | |||
| 14. Please select your gender | ||||
| Male | 6 | 35% | ||
| Female | 11 | 65% | ||
| Total Number of Choices | 17 | |||
| 15. Please tell us your city/state of residence | ||||
| Total Number of Comments | 17 | |||
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| 16. Select your five favorite activies out of the list provided | ||||
| Doing obscure sports such as motoscross, dirtbiking, waterskiing, snorboarding etc. | 5 | 7% | ||
| Going to the movies and/or renting movies | 10 | 15% | ||
| Reading magazines and/or newspapers | 5 | 7% | ||
| Listening to music downloaded from the Internet | 7 | 10% | ||
| Traveling | 11 | 16% | ||
| Studying | 3 | 4% | ||
| Trying new things | 11 | 16% | ||
| Watching sports on T.V. | 2 | 3% | ||
| Playing video games | 5 | 7% | ||
| Shopping | 4 | 6% | ||
| Other | 4 | 6% | ||
| Total Number of Choices | 67 | |||
| 17. Other | ||||
| Total Number of Comments | 8 | |||
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