Beer Survey
| Beer Survey |
| Choice | Total | Percent |
|
1. Please rate Heineken on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 3 | 60% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
|
2. Please rate Sam Adams on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
|
3. Please rate Bud Light on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 0 | 0% |
| 2 | 2 | 40% |
| 3 | 1 | 20% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
|
4. Please rate Corona on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 3 | 60% |
| 2 | 2 | 40% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
|
5. Please rate Guinness on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
|
6. Please rate Blue Moon on the following attribute scale: Young (1) - Mature (5) (Required) |
||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
|
7. Please rate Heineken on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) |
||
| 1 | 2 | 40% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 8. Please rate Sam Adams on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 9. Please rate Bud Light on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 3 | 60% |
| 3 | 1 | 20% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 10. Please rate Corona on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 11. Please rate Guinness on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
| 12. Please rate Blue Moon on the following attribute scale: Down to Earth (1) - Trendy (5) (Required) | ||
| 1 | 3 | 60% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 13. Please rate Heineken on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 14. Please rate Sam Adams on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 15. Please rate Bud Light on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 2 | 40% |
| 3 | 1 | 20% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 16. Please rate Corona on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 17. Please rate Guinness on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
| 18. Please rate Blue Moon on the following attribute scale: Value (1) - Premium (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 19. Please rate Heineken on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 3 | 60% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 20. Please rate Sam Adams on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 21. Please rate Bud Light on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 3 | 60% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 22. Please rate Corona on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 1 | 20% |
| 3 | 1 | 20% |
| 4 | 0 | 0% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 23. Please rate Guinness on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
| 24. Please rate Blue Moon on the following attribute scale: Delicate (1) - Strong (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 25. Would you prefer to drink Heineken (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 5 | 100% |
| Total Number of Choices | 5 | |
| 26. Would you prefer to drink Sam Adams (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
| 27. Would you prefer to drink Bud Light (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 1 | 20% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 28. Would you prefer to drink Corona (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 2 | 40% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 29. Would you prefer to drink Guinness (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 2 | 40% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 30. Would you prefer to drink Blue Moon (please use the following attribute scale): By Yourself (1) - With Friends (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 2 | 40% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 31. Please rate Heineken on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 32. Please rate Sam Adams on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 4 | 80% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 33. Please rate Bud Light on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 2 | 40% |
| 3 | 0 | 0% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 34. Please rate Corona on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 3 | 60% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 35. Please rate Guinness on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 2 | 40% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 36. Please rate Blue Moon on the following attribute scale: Low Calories (1) - Regular (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 37. Please rate Heineken on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 2 | 40% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 38. Please rate Sam Adams on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 4 | 80% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 39. Please rate Bud Light on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 1 | 20% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 40. Please rate Corona on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 41. Please rate Guinness on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 3 | 60% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 42. Please rate Blue Moon on the following attribute scale: Light Taste (1) - Full Flavor (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 3 | 60% |
| Total Number of Choices | 5 | |
| 43. Please rate Heineken on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 3 | 60% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 44. Please rate Sam Adams on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 2 | 40% |
| 3 | 0 | 0% |
| 4 | 1 | 20% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 45. Please rate Bud Light on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 3 | 60% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 46. Please rate Corona on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 2 | 40% |
| 3 | 1 | 20% |
| 4 | 1 | 20% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 47. Please rate Guinness on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 4 | 80% |
| Total Number of Choices | 5 | |
| 48. Please rate Blue Moon on the following attribute scale: Everyday Consumption (1) - Special Occasion Consumption (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 2 | 40% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 49. Please rate Heineken on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 50. Please rate Sam Adams on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 3 | 60% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 51. Please rate Bud Light on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 52. Please rate Corona on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 3 | 60% |
| 5 | 1 | 20% |
| Total Number of Choices | 5 | |
| 53. Please rate Guinness on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 1 | 20% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 54. Please rate Blue Moon on the following attribute scale: Local (1) - Global (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 1 | 20% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 55. Please rate Heineken on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 2 | 40% |
| 3 | 1 | 20% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 56. Please rate Sam Adams on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 3 | 60% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 | |
| 57. Please rate Bud Light on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 3 | 60% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 58. Please rate Corona on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 2 | 40% |
| 2 | 1 | 20% |
| 3 | 0 | 0% |
| 4 | 2 | 40% |
| 5 | 0 | 0% |
| Total Number of Choices | 5 | |
| 59. Please rate Guinness on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 0 | 0% |
| 2 | 0 | 0% |
| 3 | 0 | 0% |
| 4 | 0 | 0% |
| 5 | 5 | 100% |
| Total Number of Choices | 5 | |
| 60. Please rate Blue Moon on the following attribute scale: Pale Beer (1) - Dark Beer (5) (Required) | ||
| 1 | 1 | 20% |
| 2 | 0 | 0% |
| 3 | 2 | 40% |
| 4 | 0 | 0% |
| 5 | 2 | 40% |
| Total Number of Choices | 5 |