|
1. Gender |
|
|
| Male |
15 |
94% |
| Female |
1 |
6% |
| Total Number of Choices | 16 | |
|
2. Age |
|
|
| 0-18 |
0 |
0% |
| 19-25 |
14 |
88% |
| 26-55 |
2 |
13% |
| Above 55 |
0 |
0% |
| Total Number of Choices | 16 | |
|
3. Job Status |
|
|
| Student |
4 |
25% |
| Part-time |
0 |
0% |
| Full-time |
11 |
69% |
| Umemployed |
1 |
6% |
| Retired |
0 |
0% |
| Total Number of Choices | 16 | |
|
4. How frequently consume energy drinks? |
|
|
| I do not drink energy drinks |
0 |
0% |
| I drink 1 every month |
0 |
0% |
| I drink 1 every 2-3 weeks |
0 |
0% |
| I drink 1 every week |
16 |
100% |
| I drink it like water |
0 |
0% |
| I only drink when I have a deadline to meet |
0 |
0% |
| Total Number of Choices | 16 | |
|
5. Which brand of energy drink have you consumed in the past 3 months? (Choose all that applies) |
|
|
| Coffee |
6 |
12% |
| AMP |
4 |
8% |
| Full Throttle |
6 |
12% |
| NOS |
1 |
2% |
| Monster |
11 |
21% |
| Red Bull |
13 |
25% |
| Rockstar |
8 |
15% |
| I have not consumed energy drinks in the past 3 months |
1 |
2% |
| I take caffeine pills |
0 |
0% |
| Other |
2 |
4% |
| Total Number of Choices | 52 | |
| Text Results | | 331751. | Red rain & red rave | | 331800. | Beaver Buzz | | 332495. | beaver buzz |
|
|
6. Will you consider an energy drink product that contains no caffeine? |
|
|
| Very likely |
2 |
13% |
| Likely |
3 |
19% |
| Neutral |
5 |
31% |
| Unlikely |
4 |
25% |
| Very Unlikely |
2 |
13% |
| Total Number of Choices | 16 | |
|
7. How much are you willing to pay for a caffeine-free energy drink? |
|
|
| Less than what I currently pay for energy drinks |
4 |
25% |
| The same as what I currently pay for energy drinks |
12 |
75% |
| More than what I currently pay for energy drinks |
0 |
0% |
| I do not consume energy drinks!!!!!!! |
0 |
0% |
| Total Number of Choices | 16 | |
|
8. In the PAST 3 months, where have you purchased energy drinks? (Choose all that applies) |
|
|
| Convenient Stores (eg. 7-11) |
15 |
37% |
| Food Court |
3 |
7% |
| Gas Station |
11 |
27% |
| Supermarket (eg. Safeway) |
9 |
22% |
| Wholesaler (eg. Costco) |
2 |
5% |
| Other |
1 |
2% |
| I have not purchased energy drinks in the PAST 3 months |
0 |
0% |
| Total Number of Choices | 41 | |
| Text Results | | 332495. | liquer store |
|
|
9. What are the 3 biggest factors you consider when you purchase energy drinks? (Choose ONLY 3) |
|
|
| Amount of Advertising |
0 |
0% |
| Brand name |
6 |
14% |
| Convenience |
5 |
12% |
| Price |
8 |
19% |
| Healthy |
2 |
5% |
| Taste |
16 |
37% |
| Reputation / Word of mouth |
5 |
12% |
| Other |
1 |
2% |
| Total Number of Choices | 43 | |
| Text Results | | 331800. | Where it is produced |
|
10. If you do not consume energy drinks, why is that?
(eg. I have enough energy to get through the day, afraid of being addicted, too expensive, taste bad...etc) |
|
|
| Total Number of Comments | 0 | |
|
11. Do you have any ideas or comments regarding energy drinks you would like to share with us? Thank you for your time! |
|
|
| Total Number of Comments | 2 | |
- (331835) - i like rockstar + vodka, its the same price as the regular rockstar and its 6.9% alcohol
- (331800) - Love me some Beaver Buzz! RS.net
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