Tiger Survey Product Information
Why Use Web Surveys?
Why Businesses Use Low-Cost, Hosted Online Surveys
Hosted web survey companies, such as Tiger Survey, provide school
administrators, business owners, managers, and professionals with
the ability to quickly conduct their market research surveys via
the Web. Conducting web-based surveys is a low-cost technique
to monitor market trends and developments on a regular basis.
For example, surveying people or companies who buy your type of
products or services can lead to insight into why they buy, how
they choose their vendors, and what their purchasing plans are
for the future.
You can use surveys to evaluate packaging alternatives, brand-name
awareness, or reactions to a new company's name. You can survey
recent purchasers of your type of product to find the typical
age, income level, geographic location, sex, race, or education
level of your potential customers. Web-based surveys, when taken
by respondents via a web site via a hosted survey software company,
or hosted on your server, lower market research costs and allow
smaller businesses with limited budgets to acquire strategic market
information quickly and economically.
Hosted surveys are online software tools provided by companies,
such as Tiger Survey, that licence the use of its technology for
your use. Tiger Survey has invested in the hardware, software,
programming time and expense, networking equipment and systems
needed to develop easy-to-use programs you can use to conduct
market research or customer-satisfaction surveys. Tiger Survey
also continually provides server space, secure access, and disaster
recovery plans for customer data protection. Tiger survey also
provides training, question templates, and customer service support
along with its software so that you can quickly design and implement
surveys.
There are no paper or survey printing costs associated with online,
web-based surveys. Nor are there interviewer training or salary
costs. With mail surveys, you pay for the production and postage
costs of the survey, whether or not the survey recipient responds.
With telephone surveys, you pay the interviewer to conduct the
survey as well as listen to people decline the opportunity to
take the survey. With hosted online surveys, however, you pay
only for the software or hosting (if applicable).
The low set up costs and e-mail distribution allow you to sample
larger numbers of respondents over larger geographic areas. The
larger the number of responses to your survey, the more likely
your survey is to yield responses that truly represent the opinions,
ideas, or demographic information of the market you're surveying.
Web-based surveys enable you to survey large numbers of people
or companies at a very low cost, yielding more useful and insightful
results than smaller, manually conducted surveys.
Market information gathered from web surveys becomes available
quickly: Most respondents will take the survey very soon after
receiving the e-mail invitation. You can view survey results as
they come in and easily analyze the results with automated reports
provided by Tiger Survey. The "real-time" survey results
enable your company to respond quickly to market information and
insights gained from survey results. Hosted survey results are
stored electronically and anonymously on a secure server, which
saves on paper survey storage costs and allows management who
are authorized to view the results easy access to the data and
reports.
Tiger Survey offers you the choice of using pre-designed templates
with typical questions used on previously used surveys. For best
results, however, consider making use of the flexibility of the
software to create your own survey questions and design. Make
use of the ability of the software to specify the fonts, colours,
styles, and backgrounds for the final look of your survey.
When designing a questionnaire, consider how the data will be
used. What are you trying to find out, and what type of decisions
are you going to make based on the data?
For example, are you trying to learn the demographics of people
who will buy the type of products or services your company sells?
If so, you should ask buyers of your company's products about
their income level, education level, race, sex, or any other demographic
information decision-makers could use to refine their marketing
efforts. If production managers want to forecast sales or the
types of packaging they should order, create survey questions
that will yield information about future buying plans or packaging
preferences. Will the data you collect be relevant to decision-makers?
Multiple-choice or rating-scale questions are the easiest to design
and the easiest for respondents to answer (e.g., "Please
rate your level of satisfaction with our product: Very satisfied,
somewhat satisfied, neither satisfied nor dissatisfied ").
You should, however, consider adding open-ended or essay-style
questions to your market survey. Although open-ended responses
are not easily coded, they can add rich insight to your understanding
of market needs and trends. Respondents will often share insights
that would otherwise be difficult to share if given only multiple
choice survey questions to answer.
Always pre-test your survey. Pre-testing for question clarity
is most important. No matter how much thought you've put into
your survey design, respondents will often view the questions
quite differently than you would. Others may find your questions
or survey instructions difficult to understand. The answer choices
you've provided for respondents might not fit with the answer
they would like to give. When inappropriate answer choices are
given, respondents will either abandon the survey, or they will
answer incorrectly in order to continue to progress through the
survey. When you pre-test and find that respondents are confused
by some of your questions or you find that the answer options
don't match up with respondents' true answers, you can redesign
the survey for better results.
Pre-test for technical glitches: Make sure instructions are easy
to follow and that scrolling from page to page and submitting
the survey is easily done. Contact your Tiger Survey if something
strange appears to be happening to the technical workings of your
survey: The company will be happy to help.
Conduct your first pre-test on friends or colleagues in order
to easily and inexpensively catch the most blatant survey errors.
Redesign the survey in response to your pre-test feedback, then
conduct a second round of testing on a few people or companies
from your larger pool of respondents, making sure you don't survey
these same people again!
It's important to assure survey respondents that their anonymity
and privacy will be protected. Privacy assurances are most often
given in the introduction to the survey, but they can also be
included at the close of the survey to make sure respondents hit
that "Submit" button! You may consider adding a gentle
reminder on the footer on all pages of a multiple-page survey
that you will protect the respondents' anonymity and privacy.
Once you have refined your survey to ensure that you will gather
the most accurate and usable results, you are ready to survey
your respondents. Don’t forget that you will need a pool
of e-mail addresses to survey. Tiger Survey can help you with
setting up the e-mail distribution.
Tiger Survey allows you to utilize the richness that web-based
surveys can offer by allowing you to import photos, videos, or
animation to your surveys. For example, photos or movies help
respondents to easily recognize the brands or products that they're
evaluating. Respondents can easily evaluate the look of a product
or package and provide feedback in the survey.
Animation or audio clips can give respondents additional information
they can use for more carefully providing opinions about a new
product, package design, or company name. Video, audio, and animation
can also be used to provide the respondent with additional instructions
on how to answer a survey or a particular question, helping to
avoid misleading answers or unusable submitted surveys responses.
Including visual and audio aid makes the survey-taking process
a more visual and enjoyable experience for respondents.
When conducting your first few web-based surveys, work closely
with Tiger Survey. If you are a business professional who wants
to harness the strategic market information that surveys provide
and you have little surveying experience, don't be afraid to ask
for help and support. Make use of the technical and customer support.
This will ensure that your first surveys get up and running as
quickly as possible.
Tiger Survey can help you transport the survey results to a report
format that is easy for you to read, understand, and interpret.
The company will show you how to easily download the survey results
into your favourite spreadsheet, database or statistical analysis
software.
Real-time market research surveys are now available for decision
makers to use to their advantage. By using web-based surveys,
you can now receive relevant information quickly and at a low
cost, enabling you to quickly plan and respond to emerging market
opportunities.
Services Overview
Customized web survey design (including school logo, photos, video)
Secure web ready online survey complete with login and password
Will provide Training and support
Statistical analysis and executive reports including charts and graphs
Ø Free updates